Once again, we are presenting Approaching the Future – A Report on Trends in Reputation and Intangibles Management which for three years has served as a tool for identifying the most relevant global trends in the eld of reputation, sustainability, ethics and corporate governance.

The idea of this report was primarily driven by the recognition of intangible assets’ value – an important section of assets on corporate balance sheets, whose value accounts for half of the total value of organizations, on a global scale. Secondly, the report was tackling the demand of intangible assets’ managers for a radar which would allow them to anticipate possible scenarios and respond to expectations and social needs.