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Approaching the Future: Trends in Reputation and Management of Intangibles identifies the most relevant trends that mark the business agenda in global matters, reputation and brand, sustainability, ethics and transparency.

In the 2019 edition, the consultation and research carried out with more than 200 executives and professionals from member companies of Corporate Excellence and Dircom partners stands out, to prioritize key trends and identify projects and initiatives promoted by organizations in these areas.

In addition, as a novelty this year, the application of artificial intelligence techniques is incorporated to analyze the relationship between managers' evaluations and the projects and initiatives that organizations are currently developing. This analysis, carried out thanks to the collaboration of the Chair of Metrics and Intangible Management of Corporate Excellence and the University of Malaga also incorporates the most relevant trends in digital ecosystems.