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Video summaries Video summariesAugust 2012
Communications in the Age of Engagement
The shift will bring inevitable challenges - a social, networked world cannot move forwardon a redundant, operational chassis. Recent evident mismatches between political structures and economic resolution, as evidenced by the Eurozone crisis, call for a review of how we collaborate and what our motives should ultimately be. Companies have to practice genuine transparency and demonstrate real accountability. They must implement operating models that are nimble enough to adapt to radically different speeds and to technological change.
Robert Phillips, President and CEO Edelman EMEA, explores issues of Trust and the Societal shifts; considers the new behaviors that companies should adopt to adapt to the Age of Engagement; and explains how Communications firms will need to re-tool to best survive and thrive this new world order.
