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Corporate Brand: business vision and future challenges
Dialogue table on Corporate Brand held within the framework of the 2021 Annual Conference of Corporate Excellence - Center for Reputation Leadership, an event to celebrate the 10th anniversary as a foundation, and more than 20 years of history professionalizing the intangible management.
The discussion was moderated by Rafael Fernández de Alarcón, Director of Brand and Sponsorship at TELEFONICA, and spoke with:
- Enrique Arribas, Director of Corporate Marketing and Brand,, BANCO SANTANDER
- Federico Segarra, Director of Communication, DAMM
- Daniel Brener, Director of Transmedia Content, CAIXABANK
Check more about the full conference at this link.
