Corporate Brand: business vision and future challenges - Ecosistema de conocimiento de Corporate Excellence
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Videos VideosNovember 2021

Purpose, Culture & Corporate Brand

Corporate Brand: business vision and future challenges

Dialogue table on Corporate Brand held within the framework of the 2021 Annual Conference of Corporate Excellence - Center for Reputation Leadership, an event to celebrate the 10th anniversary as a foundation, and more than 20 years of history professionalizing the intangible management.

The discussion was moderated by Rafael Fernández de Alarcón, Director of Brand and Sponsorship at TELEFONICA, and spoke with:

  • Enrique Arribas, Director of Corporate Marketing and Brand,, BANCO SANTANDER
  • Federico Segarra, Director of Communication, DAMM
  • Daniel Brener, Director of Transmedia Content, CAIXABANK

Check more about the full conference at this link.