Corporate Reputation launched at Columbia Business School - Liderando la reputación corporativa de las empresas - Corporate
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Corporate Reputation launched at Columbia Business School

Reputation & Reputational Risks

Corporate Reputation launched at Columbia Business School

Madrid, January 30th 2014Corporate Reputationthe new title in the Corporate Excellence Series, was presented at Columbia Business School yesterday. 

The presentation of Corporate Reputation took place at Columbia Business School; around 50 top experts in the area of reputation attended to the event; including Roger Bolton, President of Arthur Page Society, the largest U.S. Association of professionals working in the field of public relations and corporate communication. Corporate Excellence – Centre for Reputation Leadership and Arthur Page Society work together in a project on The New Communication Model. The project is based on a publication by the American association which looks at such important issues as adapting corporate communication to the new and changing context, building a strong identity, relevant for all stakeholders that encourages identification (shared beliefs), favorable behavior and ensures that the organization’s key stakeholders actively recommend the organization’s products and services to all members of their network. The aim of the project is to adapt these ideas to the Spanish context.

Other participants of the presentation included Ángel Alloza, CEO of Corporate Excellence  – Centre for Reputation Leadership and one of the book’s authors, Paul Argenti, Professor of Corporate Communication at Tuck School of Business in Dartmouth and author of some of the most interesting titles in the area of Corporate Reputation; Matthew Quint, Director of Columbia Business School’s Center on Global Brand Leadership and Edie Reinhardt, General Manager of LID Publishing house.

The book opens with a foreword by the reputation guru Charles Fombrun and develops a psychosocial analysis of corporate reputation, drawing on an in-depth historical review from the concept emergence to its scientific consolidation through measurement tools and management models.

Corporate Reputation is available from the website of LID Publishing House (www.lideditorial.com) and in all large bookstores in Spain. Its first chapter is available for a free download. The Corporate Excellence Series was launched two years ago to help companies and professionals develop strong brands with a good reputation and able to compete in global markets.