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Intangible assets are among the key factors of success for any company, both at present and in future. This thesis is based on the assumption that assets have to be taken into account in all instances of the decision-making process and draws on numerous efforts to evaluate them andf ind an accurate measurement tool.
The thesis aims to list available references, which may be used to find all available information about evaluation of intangible assets. Finally, it is a reference material, which would enable companies to increase their awareness of intangible assets and to choose the most appropriate method for their. This is an in-depth research, which analyses and compares major methodologies of evaluating intangible assets and attempts to overcome the barriers resulting from lack of standardization and consensus in such areas as definition, classification and even importance.
Document prepared by Corporate Excellence - Centre for Reputation Leadership, citing the doctoral thesis “Towards a new model for evaluation of intangibles” by Cristina Álvarez Villanueva, Universitat Jaume I, Castellón.
