14 november, 2019

Global Intangible Finance Tracker 2019. An annual review of the world’s intangible value

The value of undisclosed intangible assets globally has declined for the first time since ...

29 july, 2016

David Haigh (Brand Finance) presents the Global Intangible Financial Tracker 2016

Interview with David Haigh (Founder & CEO, Brand Finance) where he talks about the main po ...

4 april, 2014

From Measurement to Management: Managing Reputation to Achieve Competitive Advantage

Reputation is probably the most important asset owned by a company, and not only because i ...

20 january, 2014

The Problem of Measurements in the Economy of Intangibles: Specific Measurement Tools but Holistic Vision

The fact that intangible assets account for more than 80% of the value of major companies ...

24 may, 2013

Jonathan Labrey (IIRC) talks us about the IR Pilot Programme

«Integrated Reporting Cases. Progress and the IR Pilot Programme» was the work ...

22 november, 2012

Reputation Management: Reptrak Methodology

Workshop Reputation Management: Reptrak Methodology by Nicolas Trad, Executive Partner at ...

24 september, 2012

Overview of the Best Academic and Consulting Models Used for Evaluation of Brands

What are the best perspectives and aspects for analysing the most important intangible ass ...

29 july, 2012

The relation between perception and reality: evaluating reputation in offline and online media

Traditional and digital media present an ongoing challenge to companies, given that they c ...

8 january, 2011

Marta Carrió i Sala: Creating a New Multistakeholder Methodology for Measuring Corporate Reputation

The concept of corporate image has had critical influence in the evolution of methodologie ...

8 january, 2011

Cristina Álvarez Villanueva: Towards A New Model for Evaluation of Intangibles

Intangible assets are among the key factors of success for any company, both at present an ...