Executive Summary - Online Comments Report 2014 - Ecosistema de conocimiento de Corporate Excellence
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Corporate Excellence & Llorente&Cuenca May 2015


Executive Summary - Online Comments Report 2014

Executive summaryof third issue of the Online Comments Report. Itis a rigorous analysis of comments made voluntarily on the Internet as well as their impact by the dimensions that constitute corporate reputation: Products and Services, Innovation, Finance, Workplace, Citizenship, Leadership and Governance.

The report, elaborated by Corporate Excellence jointly with Llorente & Cuenca,contains a map of stakeholders that actively use the Internet and the networks that should be taken into account at the time of developing a strategy of positioning on the Internet: the real–time network Twitter, the social network Facebook, the multimedia network YouTube, and the hypertextual network Google. The report identifies relevant content for different audiences and helps to map key reputational risk areas for companies.