Executive Summary "The Global PR & Communication Model", research carried out jointly by Global Alliance and Corporate Excellence -Centre for Reputation Leadership. 

This is a new model that defines the roadmap and the building blocks of the public relations and communication function, to promote its contribution to the creation of differentiation, reputation, trust and social legitimacy.

Building blocks:

1. Defining and Activating Corporate Purpose
2. Building Brand & Corporate Culture
3. Managing Reputation & Reputational Risk
4. Enhancing communication
5. Connecting Intelligence & Intangible Asset Metrics