25 november, 2021

Annual Conference 2021: reflection and discussion with directors of intangibles

Video of the broadcast of the Annual Conference 2021: 10 years making the intangible tangi ...

15 december, 2020

Executive Summary: The Global PR & Communication Model

Executive Summary "The Global PR & Communication Model", research carried out jo ...

15 december, 2020

Full Report: The Global PR & Communication Model

Executive Summary "The Global PR & Communication Model", research carried out jo ...

1 march, 2018

Masterclass «Research on Corporate Reputation» - Craig Carroll (NYU University)

Craig Carrol, Corporate Excellence Advisory Board Member and New York University Professor ...

17 february, 2016

Nicholas Ind (Kristiania University College in Oslo) explains to us the creation of strong brands

Interview with Nicholas Ind, lecturer, writer and consultant. He is author of twelve books ...

23 november, 2015

Transformations in the purchase funnel: How the marketing and communication strategy affects the launch of a product or service (Acceso & Corporate Excellence, 2015)

The Internet and other new technologies have given a voice to consumers. In the current pu ...

25 june, 2015

Insights & Trends. Communication that Adds Value in the Process of Business Expansion

Communication has become the driver of organizational changes: it opens access to new mark ...

6 april, 2015

Internal Communications Transform and Boost More Collaborative Processes: Bakinter, Orange and Repsol

The new digital ecosystem had a strong impact in the way companies relate to citizens and ...

8 january, 2015

Corporate communication today, in a much more complex, changing and global context

The business context today is very different from what it was like just a few years ago: c ...

19 september, 2014

Roger Bolton (Arthur W. Page Society) explains the new model of communication «Building Belief»

Roger Bolton (President, Arthur W. Page Society), explains the new model of communication: ...

18 september, 2014

Paul A. Argenti (Tuck School of Business at Darmouth) explains the importance of strategic communication

Paul A. Argenti, professor of Corporate Communication Tuck School of Business at Darmouth, ...

24 february, 2013

Linking strategy with communication and dealing with the digital world: the two main purposes of new-style communication directors

As the communication function at organisations becomes more advanced it draws ever closer ...

23 october, 2012

Robert Philips (Edelman EMEA) explains us what is the most fundamental challenge facing corporate communications

Robert Philips, President and CEO Edelman EMEA, explains us what is the most fundamental c ...

8 january, 2012

The Present and the Future of Communication Director’s Role in the New Economy

The role of the Corporate Communication Director or Chief Communications Officer is gainin ...