How to communicate innovation in order to generate value for the brand and build excellent reputation - Ecosistema de conocimiento de Corporate Excellence
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Communication

Insights March 2015

How to communicate innovation in order to generate value for the brand and build excellent reputation

This document analyzes the role of the social media in communications about a company’s innovations, what are the most important tools to innovate in communication, how innovation can generate value for a brand and what is the most effective way of identifying innovation assets of a company from the viewpoint of communication.

This document was prepared by Corporate Excellence – Centre for Reputation Leadership and among other sources contains references to the Global Innovation Index 2013 published by INSEAD as well as statements made by Joan Francisco Bas, Partner and Director of Avantia XXI, and José Antonio Cano, Director of Avantia XXI, during the workshop titled Keys for Identifying and Communicating Innovation as Value for the Brand, organized by Dircom Association jointly with Avantia XXI in Madrid on March 21, 2013.