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1 february, 2019
Entrevistas
How to modernize an established brand to drive growth
The key to Wendy’s successful transformation? Staying true to the brand while using ...
16 january, 2017
Fuentes externas
For most of the past 25 years, globalisation was seen as an unstoppable force, as sure to ...
16 december, 2015
Comunicación
Communicate Innovation and Innovate in Communication
Nowadays, innovation needs to be an integral part of any organization willing to operate i ...
29 july, 2015
Marca
The phenomenon of co-creation is becoming more and more widespread in the world of large c ...
4 march, 2015
Comunicación
This document analyzes the role of the social media in communications about a company&rsqu ...
24 november, 2012
Comunicación
Innovations in communication: need for new ideas to engage the entire society
Doing things differently is as important today as making things that are different from th ...
28 may, 2012
Comunicación
Correos: Reinventing the postal system: how to build the online positioning of a paper company
How can you develop and strengthen, in a short space of time, the digital positioning of a ...
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