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closeThis document provides the main ideas exposed at the congress "I am Story Maker" about business narrative, leadership and innovation. It also includes an analysis of the predictions for the upcoming years and explains what are the most important questions to take into account when building a good story.
Besides, it uses practical examples of well-known companies, such as Kodak, Starbucks, Apple or Toyota so that we can more clearly understand the different approaches that the speakers defended.
Document prepared by Corporate Excellence – Centre for Reputation Leadership quoting, amongst other sources, the Congress "I am Story Maker" that took place in Madrid in 2015.
