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closeDoing things differently is as important today as making things that are different from the ones produced by others. Traditional challenges in the area of communication are complemented by new challenges of the digital world and force professionals and companies to look for new creative ideas that would boost not only communication proper, but business in general.
Is it possible that the ideas that worked in the pre-digital era are still viable? This document analyzes the drivers for innovations in communication at the moment, in the context of the new digital world.
This document was prepared by Corporate Excellence – Centre forReputationLeadership and contains references among other sources to the statements of Ben Padfield, Chief Innovation Officer EMEA, Weber Shandwick, during the workshop New Challenges of the Economy of Ideas: How to Innovate in Communication? organized by Weber Shandwick jointly with Dircom in Madrid, on May 8, 2012.
