Elena Koumentakis, Head of Reputation at Pirelli, explains us the Pirelli reputational risk model at the workshop on Reputational Risk organized by Corporate Excellence along with Reputation Institute.

Nowadays, corporate risks management has become a strategic issue for all companies, regardless of their size or industry. Risks management concerns every internal level of corporations. More and more, corporate risks management is affecting assets of the company, specially those intangible assets such as corporate reputation. Participants learnt and discussed about reputational risk management and its contextual framework.