Entrevistas EntrevistasOCTUBRE 2014

Reputación & Riesgo Reputacional

Interview with Michele Tesoro Tess, Reputation Institute

Interview with Michele Tesoro, Reputation Institute, at the Workshop on Reputational Risk: management tools & Models organized by Corporate Excellence along Reputation Institute. He explains how the reputational risk should be managed and considered within an organization. The Pirelli case was presented as a best practice case.

Nowadays, corporate risks management has become a strategic issue for all companies, regardless of their size or industry. Risks management concerns every internal level of corporations. More and more, corporate risks management is affecting assets of the company, specially those intangible assets such as corporate reputation. Participants learnt and discussed about reputational risk management and its contextual framework.