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closeBest organizations are able to adapt to change; they successfully overcome problems and face challenges. The current crisis has shown that those abilities –in addition to make sense of business, encourage people, establish relationships and achieve a good reputation– are the way to obtain the best results.
Feeling safe and secure is a thing from the past. Nowadays, one has to be able to adapt to change. The important thing is to build companies able to grow, brands able to create, organizations able to think. The key is to build companies able to adapt themselves to any possible change.
This document was prepared by Corporate Excellence – Centre for Repuation Leadership and contains references, among other sources, to the book Brands&Rousers: The Holistic System to Foster High–Performing Businesses, Brands and Careers by Luis Gallardo, former Global Director of Communications at Deloitte and published by LID in 2012.
