Map of Trends: Approaching the Future 2021 - Liderando la reputación corporativa de las empresas - Corporate
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Reputation & Reputational Risks

Insights May 2021

Map of Trends: Approaching the Future 2021

One year after the start of the pandemic, we published a new edition of Approaching the Future 2021: Trends in reputation and management of intangibles, with the aim of helping companies and all professionals to discover the evolution of the main trends that mark the present and future of organizations and to make decisions in an uncertain, complex and changing world that requires a profound transformation.

Approaching the Future is presented as a practical and essential tool to know and navigate correctly in this new reality, identifying the 15 most important issues today and in the future, as well as the procedures that organizations are implementing to respond to these challenges, with special focus on Spain and Latin America.

We have had the contributions of more than 500 professionals, as well as in-depth interviews with 8 great experts in reputation, brand, sustainability, ethics and transparency. In addition, we have incorporated the prospective of social trends from Punto de Fuga and the analysis of digital ecosystems of the Aula de Mecenazgo para la Innovación de Metrics y Gestión de Intangibles of the University of Malaga.


It has been developed by Corporate Excellence - Centre for Reputation Leadership, a leading think tank that focuses on reputation, communication, and intangible assets management, and CANVAS Estrategias Sostenibles, a consultancy company specialized in sustainability, in partnership with Global Alliance for Public Relations and Communication Management as "worldwide partner".

You can check out all the materials of the report here