Marta Carrió i Sala: Creating a New Multistakeholder Methodology for Measuring Corporate Reputation - Liderando la reputación corporativa de las empresas - Corporate
formularioHidden
formularioRDF
What are you looking for?

Write something...

close

Sorry, no results were found. Try it again!

https://content.gnoss.ws/imagenes/Documentos/imgsem/20/20a7/20a78e36-21df-4da9-b33e-06eeda1c2830/e02d3c08-284c-3e56-9d14-d9ef432919ea.jpg
star

Metrics

PhD theses January 2011

Marta Carrió i Sala: Creating a New Multistakeholder Methodology for Measuring Corporate Reputation

The concept of corporate image has had critical influence in the evolution of methodologies for measuring reputation. More than 40% of dimensions and attributes are directly linked to this concept, leading to an underestimation of the impact of corporate identity on the reputation.

The doctoral thesis titled Creating a New Multistakeholder Methodology for Measuring Corporate Reputation analyses dimensions and attributes, or variables that constitute the main existing methodologies: Fortune AMAC, FortuneWMAC, Merco, Corporate Reputation Quotient (CRQ) and RepTrak, in an attempt to create a new methodology and determine the weight of both concepts – identity and image.

The document has been prepared by Corporate Excellence-Centre for Reputation Leadership and is based on the thesis of Marta Carriói Sala (Doctor of Communication at the Pompeu Fabra University, Barcelona), supervised by Dr. Josep Fernández Cavia and the Communication Department of the University in 2011.