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closeThere has been much talk recently about reputation and brands on the Internet, about relevant conversations and contents, as a result of the emergence of media, forums, blogs, wikis and webs on the Internet. But, what is online reputation really, how is it analyzed and managed correctly? Are there one or two different reputations?
Enrique Dans, Professor of Information Technology at IE Business School and blogger par excellence in our country, states in his book Todo va a cambiar (‘Everything is going to change’) that «organizations increasingly have the obligation to be more and more transparent». Marc Vidal, author of Contra la cultura del subsidio (‘Against the culture of subsidization’) and expert in 2.0 entrepreneurship states on his part that «the social networks are obliging companies to be more honest».
Document preapred for Corporate Excellence – Centre for Reputation Leadership quoting, among other sources, the intervention of Enrique Dans (Professor of Information Technology at IE Business School) during the sessions of the Corporate Reputation Program organized by the fRC and IE Business School in Madrid in February 2011.
