Reputation: the Future of Corporate Communication - Leading by reputation - Corporate Excellence
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Insights August 2012

Reputation: the Future of Corporate Communication

Understand the new circumstances, adapt to them and win: communication and public relations are now at a turning point, and if they are unable to understand the new rules of the game and adjust to them, they may lose their leading position. 

The document was prepared by Corporate Excellence and contains references to the statements made by Paul Holmes (journalist and expert on the sectors of communication and public relations, author of The Holmes Report) during the conference organised by the Association of Communication Directors in Madrid, on February 21, 2012.