Entrevistas EntrevistasMAYO 2016


Roger Bolton (W. Page Society) talks about the role of the CCO

Interview with Roger Bolton (President, Arthur W. Page Society). He talks about the role of the CCO.  

The Chief Communications Officer (CCO) of today is at a critical in ection point. The environment in which enterprises operate is fraught with challenges: emerging competitors reinventing tradi- tional business models; changing demographic, regulatory and sociopolitical conditions; new modes of work; and an ongoing paradigm shift in how individuals engage with one another and with organizations.