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Management of pubic affairs fosters reputation intelligence and offers more information so that companies can make better decisions. It also helps understand the political, social and business context and allows strategic action plans to defend their interests and meet the expectations of their stakeholders.
This insight explains the advantages of having a public affairs strategy and what are the necessary steps to integrate it into the global strategy of the company.
It also describes the goals (reputation, business and organization ones) to be considered to develop necessary actions.
Document developed by Corporate Excellence – Centre for Reputation Leadership and public affairs consultancy Political Intelligence, quoting, among other sources, the book Lobbyists, Government and Public Trust published in November, 2014.
At least, it identifies the opportunities of a public affairs strategy and points out how measure its impact on the business outcomes.
