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About the Conference
In order to win, one has to align. Such is the conclusion made by Cees B. M. van Riel, Professor of Corporate Communication of the Rotterdam School of Management and Vice Chairman of the Reputation Institute, in his book titled The Alignment Factor (“Alinear Para Ganar” in its Spanish translation). The book highlights the need for support on the part of stakeholders in order to enter different markets, obtain operating licenses and minimise potential obstacles. Here you can see the companies of Corpoate Excellence - Centre for Reputation Leadership that appear in the book.
- #comunicación corporativa
- #rotterdam school of management
- #reputation institute
- #biblioteca corporate excellence
- #van riel
- #bbva
- #gas natural fenosa
- #la caixa
- #mcdonalds
- #iberdrola
- #ibm
- #ikea
- #ing
- #nokia
- #nestlé
- #general electric
- #fedex
- #deloitte
- #delta
- #novartis
- #petrobrás
- #alinear para ganar
- #cees van riel
- #cees b
- #riel
- #professor of corporate communication of the rotterdam school of management
- #vice chairman of the reputation institute
- #the alignment factor
- #“alinear para ganar”
- #spanish
- #corpoate excellence centre
- #reputation leadership
Materials
- INFORME Ideas fuerza de «Alinear para ganar»
- INFORME The Alignment Factor: How to Link Up All Stakeholders in Order to Achieve Business Excellence
- VIDEO Presentación de «Alinear para ganar» (Cees Van Riel)
- VIDEO Interview with Cees Van Riel, Corporate Communications Professor at RSM/Erasmus University
- VIDEO Presentación del libro «Alinear para ganar» (Cees van Riel)
- VIDEO Presentación de «Alinear para ganar», primer título de la Biblioteca Corporate Excellence
- VIDEO Empresas de Corporate Excellence que colaboran en «Alinear para ganar» de Cees Van Riel (inglés)
