Viernes de lectura: Credibility is Everything Published by Unai Admin 18/07/2025 Viernes de lectura: Credibility is Everythingimagenes/Documentos/imgsem/61/614b/614bfcb1-4b5a-502a-046f-df13ac2e2956/4b59fc74-dc5b-f51d-c926-04a0a4df5c51.png Categories Valoración de los intangibles Sostenibilidad & Responsabilidad Social Indicadores no financieros Corporate Excellence Propósito & Valores Ética Riesgo Reputacional Reporting no financiero Transparencia Marca Corporativa Reputación & Riesgos Reputacionales Tags viernes lectura credibility reputation institute uber novartis vanguard reputation visibility 1 thumb_up_alt 0
The Alignment Factor Published by Unai Admin 18/07/2025 The Alignment FactorIn order to win, one has to align. Such is the conclusion made by Cees B. M. van Riel, Professor of Corporate Communication of the Rotterdam School of Management and Vice Chairman of the Reputation Institute, in his book titled The Alignment Factor (“Alinear Para Ganar” in its Spanish translation). The book highlights the need for support on the part of stakeholders in order to enter different markets, obtain operating licenses and minimise potential obstacles. Here you can see the companies of Corpoate Excellence - Centre for Reputation Leadership that appear in the book.Conference16/10/2012 Categories Marca Corporate Excellence Conferencias & Talleres Marca Corporativa Tags comunicación corporativa rotterdam school of management reputation institute biblioteca corporate excellence van riel bbva gas natural fenosa la caixa mcdonalds iberdrola ibm ikea ing nokia google nestlé general electric fedex deloitte delta novartis petrobrás alinear para ganar cees van riel cees b riel professor of corporate communication of the rotterdam school of management vice chairman of the reputation institute the alignment factor “alinear para ganar” spanish corpoate excellence centre reputation leadership visibility 1 thumb_up_alt 0
Novartis: The integration of social action and the management of foundations in the CSR policy Published by Unai Admin 17/07/2025 Categories Sostenibilidad & Responsabilidad Social Sostenibilidad Business cases Tags responsabilidad social corporativa acción social novartis iese sustainable business sustainability antonio argandoña joan josep artells rsc rse responsabilidad corporativa csr fundaciones visibility 6 thumb_up_alt 0