The Brand Union designs corporate identity of Corporate Excellence - Liderando la reputación corporativa de las empresas - Corporate
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The Brand Union designs corporate identity of Corporate Excellence

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The Brand Union designs corporate identity of Corporate Excellence

28/06/2011. Corporate Excellence - Centre for Reputation Leadership contracted the Brand Union, a global agency and part of the WPP group, specialising in creating brand image, to develop its corporate identity. The project’s objective was to define strategic positioning, create the name and design the visual identity which would transmit the values of leadership, rigour and solidity that characterise the institution and position it as a reference point for the issues of corporate management.

The name Corporate Excellence – Centre for Reputation Leadership reflects the essence lying at the heart of the organisation, and clearly communicates the focus of its activities. In line with this positioning, The Brand Union developed corporate identity and corresponding visual symbols characterising this centre for collecting, sharing and spreading the knowledge. This vision constitutes the strategic axis, which will hold the organisation designed to promote joint efforts in the area of intangibles management and become a meeting point for all parties interested in this area.

With the slogan Leading by Reputation, Corporate Excellence aims to become a global reference point for innovation, professionalism, technical and ethical excellence in brand management, communication, reputation, public affairs at the global level at the service of business and the society.

The Brand Union is one of the leading global agencies in the area of brand strategy, with more than 35-years’ experience on the market. It has been present on the Spanish market since 2002 and led projects for such major players as Vodafone, BBVA, Aena, Caja Canarias, Adif, Fundación ONCE, Noatum and the Rioja Control Board (Consejo Regulador Denominación de Origen Rioja).