Welcome and opening by María Luisa Martínez Gistau, Vice President of Corporate Excellence - Center for Reputation Leadership and Director of Communication and Institutional Relations at CAIXABANK, at the Annual Conference of Corporate Excellence - Center for Reputation Leadership, an event to celebrate the 10th anniversary as a foundation, and more than 20 years of history professionalizing the intangible management.

In this brief introduction, Maria Luisa tells us about:

• Reputation as a key strategic intangible in differentiation, trust and corporate legitimacy
• Investment in intangibles and the work of its professionals and managers
• The figure of the Chief Communication Officer as a leader and conscience in organizations
• The impact of the pandemic on companies and the management of intangibles
• Public demands on organizations and collaboration as the key to surviving the new social context
• The importance of training and professional updating for managers of intangibles and CCOs

Check more about the full conference at this link.