The new CCO. «Digital Engagement», conference by Bjorn Edlund (Arthur W. Page Society) - Liderando la reputación corporativa de las empresas - Corporate
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Videos VideosJune 2016

Communication

The new CCO. «Digital Engagement», conference by Bjorn Edlund (Arthur W. Page Society)

Conference by Bjorn Edlund (Vice President, Europe, Middle East & Africa, Arthur W. Page Society). He talks about how the role of the CCO is evolving to meet the challenge.  

The Chief Communications Officer (CCO) of today is at a critical in ection point. The environment in which enterprises operate is fraught with challenges: emerging competitors reinventing tradi- tional business models; changing demographic, regulatory and sociopolitical conditions; new modes of work; and an ongoing paradigm shift in how individuals engage with one another and with organizations.