3 june, 2016

Bjorn Edlund (Arthur W. Page Society) talks about the new role of the CCO

Interview with Bjorn Edlund (Vice President, Europe, Middle East & Africa, Arthur W. Page ...

3 june, 2016

The new CCO. «Digital Engagement», conference by Bjorn Edlund (Arthur W. Page Society)

Conference by Bjorn Edlund (Vice President, Europe, Middle East & Africa, Arthur W. Page S ...

27 april, 2016

Digital Engagement: Shell case study

Presentation by Björn Edlund, Arthur W. Page Society vice-president, one of the main ...

9 march, 2016

I am Story Maker

This document provides the main ideas exposed at the congress "I am Story Maker" ...

29 july, 2015

A New Information Environment: from Persuasion to Influence

Communication and technology are proving to be the true engines for progress nowadays. Tod ...

26 march, 2015

Paradigm Shift: From Total Communication Control to a Dynamic, Open and Interactive Conversation With Stakeholders

Communication is undergoing drastic changes, and professionals have to adapt to them. In v ...

24 february, 2014

The Alignment Factor: How to Link Up All Stakeholders in Order to Achieve Business Excellence

What determines the success of corporate strategy? What are key success factors from the v ...

8 january, 2014

Co-creation builds stronger bonds between brands and stakeholders by talking and collaborating with them

Nowadays, brands are managed and defined by people much more than by organizations themsel ...

24 february, 2013

How to respond to CSR demands improving organizations communication

Properly reflecting companies’ commitment with sustainable and ethical behaviour is ...

23 october, 2012

Robert Philips (Edelman EMEA) explains us what is the most fundamental challenge facing corporate communications

Robert Philips, President and CEO Edelman EMEA, explains us what is the most fundamental c ...

10 october, 2012

The Communications in the Age of Engagement

Conference by Robert Phillips (President and CEO, Edelman EMEA) at the workshop «La ...

24 august, 2012

Winning over stakeholder support, a key element in the internationalisation of reputation

The strength of a company starts from within. Its employees must be the first to understan ...

8 august, 2012

Communications in the Age of Engagement

The shift will bring inevitable challenges - a social, networked world cannot move forward ...

16 september, 2011

Brands that evolve, brands that are more persuasive

Brands have gone from being merely commercial instruments at the service of marketing and ...