The society of reputation: a mechanism of social selection and self-regulation - Ecosistema de conocimiento de Corporate Excellence
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Reputation & Reputational Risks

Insights June 2012

The society of reputation: a mechanism of social selection and self-regulation

From the biological point of view, reputation may be considered a mechanism of social selection that allows one to progress as long as one’s behaviour complies with the expectations of the environment. When viewed from this perspective, reputation functions as a selfregulating mechanism of the social system.

In the course of a very short time, power and influence shifted from those who have money to those who have a better reputation and access to expanded and reliable networks. Legitimacy and trust are won by communicating with peers – those colleagues, friends and family members that we meet in person and those we know through social networks. These changes are taking place now at breakneck speed.

This document was prepared by Corporate Excellence and contains references, among other sources, to the statements made by different experts during the Conference on Reputation held in Yale University (USA) in 2007 and summed up in the book The Reputation Society published by MIT in 2011.