8 january, 2016

Leadership and trust emerge from true willingness to work for others

Document prepared by Corporate Excellence – Centre for Reputation Leadership and amo ...

12 august, 2015

Reasons and Emotions that Guide Stakeholder’s Decisions and Have an Impact on Corporate Reputation

This document was developed by Corporate Excellence – Centre for Reputation Leadersh ...

29 july, 2015

More conscious and coherent brands: building reputation from within

Coherence of identity and reputation is essentially a reflection of a conscious decision-m ...

11 july, 2015

Building Bridges Between the Society and Companies is Key to Recovering Trust and Leadership

The current context of social, technological and environmental changes presents great oppo ...

1 april, 2015

Corporate branding as a strategic platform to generate trust and establish co-creation processes: Repsol and Cosentino

In a very short period, brands have evolved beyond being product and customer centred to d ...

20 august, 2014

Global trends on business and society

PowerPoint sobre “Global trends in business and society (Tendencias globales del neg ...

4 april, 2014

Building Conscious Capitalism by Inspiring People and Stakeholders

Profits for a company are like red blood cells for people, but are profits the only thing ...

24 february, 2014

FedEx: Trust as a Value and a Bridge Connecting People

Projecting corporate culture from within outwards lies at the heart of reputation manageme ...

8 january, 2014

Undertake Commitment and Fulfill It in Order to Build Reputation

Today, the best companies are those that have a good reputation, those who are widely and ...

1 january, 2014

Trust, Key to Achieve Legitimacy and Credibility

Traditional institutions are undergoing a crisis of leadership as a result of reputational ...

24 february, 2013

Internal communication: a tool for building trust and transparency in organizations

Companies and institutions want to gain external credibility, but this is not possible wit ...

19 october, 2012

Winning back confidence in the face of the crisis, and managing that trust in the changing environment of the digital age

In times of uncertainty, confidence is undermined – causing widespread doubt and sce ...

24 september, 2012

Making a business grow and internationalise in the global context of the new reputation economy

Expanding a company across borders requires a solid reputation: Support measures in the fo ...

4 september, 2012

Sam Mountford (GlobeScan) talks about the «GlobeScan Radar»

Sam Mountford (Director of Global Insights, Globescan), explains us the main points of the ...

24 july, 2012

Global Trust in Institutions and Businesses Down, but Trust in Peers and Experts Up

What is the objective of brand valuation? Is it possible to accurately express the value o ...

24 june, 2012

The society of reputation: a mechanism of social selection and self-regulation

From the biological point of view, reputation may be considered a mechanism of social sele ...

24 june, 2012

The Role of the Brand in Differentiating Companies in the New Economy of the 21st Century

Branding evolved from the focus on the visual design, logos, symbols, colours and fonts to ...

1 january, 2012

Corporate reputation, an increasingly important factor in making a purchasing decision

Two out of three consumers decide to avoid a commercial brand if they don’t trust th ...

28 june, 2011

Southwest Airlines: The quality management and a good customer service focused on the employees

In a business where the key to success is based on passengers' turnover, Southwest has ...

8 january, 2011

Ricardo Leiva: Spain’s image in the world’s leading fi nancial press: Analysis of Spain’s presence in The Wall Street Journal and Financial Times

The image of Spain, as generated and disseminated through the world’s most infl uent ...