Who we are, what we do, what for and how we do it. These are the answered questions in the following video. Corporate Excellence - Centre for Reputation Leadership institutional video, a think tank to professionalize management of key intangible assets, reputation, brand, communications, public affair and metrics, and contribute to the development of strong brands with good reputation and able to compete in to the global market. Our Trustees (BBVA, La Caixa, Iberdrola, Repsol, Santander and Telefónica) represent 65% of the IBEX-35 (250 million of euros in stock market capitalization). Also, relevant public and private corporations have joined this initiative including Adif, Agbar, Bankinter, Correos, Danone, El Corte Inglés, Gas Natural Fenosa, Mapfre, Meliá Hotels International and Renfe. All these enterprises are leaders in their sectors.