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New Horizons and Prospects in Strategic Management of Corporate Reputation

Organizational values, often viewed as a set of theoretical principles, should turn into r ...

6 april, 2015

Internal Communications Transform and Boost More Collaborative Processes: Bakinter, Orange and Repsol

The new digital ecosystem had a strong impact in the way companies relate to citizens and ...

1 april, 2015

Corporate branding as a strategic platform to generate trust and establish co-creation processes: Repsol and Cosentino

In a very short period, brands have evolved beyond being product and customer centred to d ...

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Management Strategies for the Corporate Brand: the Role of the Reputation in Differentiation

The importance of corporate brands in the management of large companies is increasing, tur ...

29 june, 2011

This is Corporate Excellence - Centre for Reputation Leadership

Who we are, what we do, what for and how we do it. These are the answered questions in the ...