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Toolkit in Reputation and Intangible Assets Management
Presentation
The Toolkit in Reputation and Intangible Assets Management is an essential 100% online and interactive training course from Corporate Excellence - Centre for Reputation Leadership, aimed at all those professionals who are looking for training and technical tools to manage the intangible assets and resources of an organisation.
Available in english & spanish.
Syllabus
The content of the Toolkit will be divided into 6 building blocks referring to the key intangibles of a company:
Estructure
BB 1
Corporate purpose and culture
BB 2
Corporate brand
BB 3
Reputation and reputational risk
BB 4
Sustainability
BB 5
Communication
BB 6
Intelligence and intangible metrics
Programme features
Main benefits and learnings:
- Discover how to integrate and manage intangibles
- Enhance your role and capabilities in this field
- Contribute to the progress and reputational leadership of your organization
- Get a roadmap to make smart, practical decisions
- Generates value and corporate recognition
Format:
- At your own pace and 100% online
- In Spanish or English, you decide!
- Gamified and interactive training
- 18 hours at your own pace + real-time online sessions
3 editions in 2025:
- 1st edition: from February 3rd to April 3rd
- 2nd edition: from May 12th to July 10th
- 3rd edition: from October 13th to December 11th
Based on an international standard model:
