Trend Map. Approaching The Future 2022 - Ecosistema de conocimiento de Corporate Excellence
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Reputation & Reputational Risk

Studies & Reports May 2022

Trend Map. Approaching The Future 2022

Infographic that summarizes the trends map in reputation and intangibles presented by the Approaching the Future 2022 study

This study is presented as a practical and essential tool to know and navigate correctly in this new reality, identifying the 15 most important issues today and in the future, as well as the procedures that organizations are implementing to respond to these challenges, with special focus in Spain and in Latin America.

In this new edition we observe how, after the impact of the pandemic, organizations are redefining their priorities to respond to a reality in full transformation characterized by social and economic instability generated largely by the war in Ukraine, the growing social inequality or the climate emergency.

Faced with this uncertain and unstable reality, the answer seems clear: advance in the activation and implementation of the corporate purpose and in the promotion of responsible leadership. These are the two trends that lead the ranking of priorities for this edition, which act as responses to urgent challenges and the need to positively impact the environments in which it operates.

 Consult here all the materials of the report.