Why People Love Art Museums? - Study - Liderando la reputación corporativa de las empresas - Corporate
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Videos VideosJune 2018

Reputation & Reputational Risks

Why People Love Art Museums? - Study

Cees Van Riel, professor of the Rotterdam School of Management, Erasmus University (RSM), present the study Why People Love Art Museums? Museums have higher reputations than companies. This is the main outcome of this study. The results are: the Louvre has the highest reputation worldwide. The Van Gogh Museum and Rijksmuseum follow in the second and third places, which puts them among the top in the world. In the study, it also became clear exactly what it is that makes museums so highly regarded. Van Riel thinks that businesses could learn from this.