The importance of brands providing their customers with memorable and engaging experiences is nothing new. It matters today as it has mattered from the time of William Hesketh Lever and PT Barnum onwards. The principles of branding and brand experience haven’t changed, either. They’re based on associative mental networks, the psychological construct that dates back to Aristotle.

Brands need distinctive brand assets – and Fluent Devices – in order to stimulate and influence the network in each of our brains. And these can play a significant role in driving effective brand experiences.