Cámara de Comercio de España y Corporate Excellence impulsarán la marca y la reputación en las empresas españolas Published by Unai Admin 18/07/2025 Categories Alineamiento y cultura corporativa Asuntos Públicos Indicadores no financieros Marca Corporativa Tags cámara de comercio de españa convenio de colaboración mercado global visibility 2 thumb_up_alt 0
Corporate Excellence and the Centre for Public Leadership launch Ranking Global Issues 2012 Published by Unai Admin 18/07/2025 Corporate Excellence and the Centre for Public Leadership launch Ranking Global Issues 2012 “Cooperation between the public and private sectors is important as never before to determine the priorities that we have to take into account”. This is the hypothesis investigated in the report titled Public Affairs: Conceptual Framework and Management Model. Ranking Global Issues 2012, drawn up by Corporate Excellence – Centre for Reputation Leadership and the Centre for Public Leadership established by MAS Consulting and Pontificia Comillas University (ICADE). According to Ángel Alloza, CEO of Corporate Excellence – Centre for Reputation Leadership, “the problems that societies are facing at the moment are so serious and require such significant investment of resources that they cannot be solved if approached separately from the public or private perspective”. In the 21st century, the two counterparts need each other to survive and develop in a sustainable manner. The two spheres are interdependent, complementary and necessary for healthy functioning of societies. The report identifies the issues on the global agenda by analysing various multilateral initiatives and ranks them based on the opinion of experts from the institutional, academic and business areas. Some of the prominent experts who took part in this project are Alejo Vidal-Quadras, Vice President of the European Parliament since 1999; Jordi Sevilla, Former Minister of Public Administrations; Ramón Jáuregui, Former Minister of Spanish Presidency and MP of the Spanish Parliament; Gabriel Elorriaga, MP and President of the Commission for Economy and Public Administrations; Manuel Villoria, Professor of Political Science and member of the Board of Transparency International Spain; and Íñigo Navarro, Dean of the Law Faculty at ICADE. All experts agree about the fundamental idea: “in order to solve the issues they have to be approached jointly. The solution should involve private companies, the public sphere and all social actors”. As the Report puts it, together we can make progress faster and better. The presentation of the report took place at Pontificia Comillas University (ICADE) on May 24, following an internal presentation to the members of Corporate Excellence on May 22. On June 1, it will make its international debut in Milan in the frames of the annual Conference on Reputation organised by the Reputation Institute: “Going Global in the Reputation Economy”. Categories Asuntos Públicos Global Issues Tags asuntos públicos: marco conceptual y modelo de gestión ranking global issues 20 aula de liderazgo pública colaboración público-privada visibility 2 thumb_up_alt 0
Spain has a great opportunity to promote management of intangibles Published by Unai Admin 18/07/2025 Spain has a great opportunity to promote management of intangibles“Reputation and brand are key to differentiate our products and services, and to lay the foundation for a new model of competitive advantage which generates sustained value”, says Ángel Alloza, CEO of Corporate Excellence – Centre for Reputation Leadership. Reputation is key for recovering the trust and creating value for companies, institutions as well as the whole country, its regions and cities. For Alloza, “reputation is not a black box. It consists of 7 dimensions that need to be carefully managed: products and services; transparency, good corporate governance and ethics; social responsibility and sustainability; the quality of products and services; innovation; workplace; and financial results”. The CEO of Corporate Excellence goes on to explain that reputation, when understood like this, “generates value and competitive advantage, draws customers, talent, investments and leads to alliances with the best economic, political and social actors”. Alloza stresses the role of the brand as a strategic asset, which comes into play during international expansion of Spanish companies. Members of Corporate Excellence strongly believe that “a good reputation of companies and public institutions eventually leads to reinforcement of Spain’s reputation in general”. These statements were made during the panel titled Representation of Business Interests and Management of Public Affairs, held today at the University Pontificia de Comillas jointly with Mas Consulting. Management of public affairs is one of the activities covered by Corporate Excellence. The organisation is convinced that today more than ever it is important for companies of the public sector to be aware of the benefits achieved through cooperation between public and private institutions. Corporate Excellence signed a cooperation agreement with the University Pontificia de Comillas, Aula de Liderazgo project and Mas Consulting to institute a Postgraduate Course on Management of Public Affairs. Categories Asuntos Públicos Diplomacia Corporativa Reputación País Tags valor sostenido reoutación confianza españa asuntos públicos visibility 3 thumb_up_alt 0
Postgrado de Dirección de Asuntos Públicos Published by Unai Admin 18/07/2025 Categories Asuntos Públicos Lobby Stakeholder engagement Tags programa lobby icade representación visibility 4 thumb_up_alt 0