“Cooperation between the public and private sectors is important as never before to determine the priorities that we have to take into account”. This is the hypothesis investigated in the report titled Public Affairs: Conceptual Framework and Management Model. Ranking Global Issues 2012, drawn up by Corporate Excellence – Centre for Reputation Leadership and the Centre for Public Leadership established by MAS Consulting and Pontificia Comillas University (ICADE). According to Ángel Alloza, CEO of Corporate Excellence – Centre for Reputation Leadership, “the problems that societies are facing at the moment are so serious and require such significant investment of resources that they cannot be solved if approached separately from the publ...

“Reputation and brand are key to differentiate our products and services, and to lay the foundation for a new model of competitive advantage which generates sustained value”, says Ángel Alloza, CEO of Corporate Excellence – Centre for Reputation Leadership. Reputation is key for recovering the trust and creating value for companies, institutions as well as the whole country, its regions and cities. For Alloza, “reputation is not a black box. It consists of 7 dimensions that need to be carefully managed: products and services; transparency, good corporate governance and ethics; social responsibility and sustainability; the quality of products and services; innovation; workplace; and financial results”. The CEO of Corporate Excellence goes on to explain...

El programa tiene como objetivo acercar la actividad de Lobby, fundamental para poder representar los intereses de una organización, a través de la experiencia de importantes actores de la empresa, la política, la sociedad civil y los medios de comunicación. El dominio de todos estos aspectos es el objetivo del PDAP, un curso que busca la profesionalización y transparencia en el sector de la representación de intereses. El Postgrado de Dirección de Asuntos Públicos se imparte en formato fin de semana, viernes por la tarde y sábado por la mañana, desde el 3 de febrero al 24 de marzo y pretende acercar a los alumnos la realidad de la actividad de lobby, una disciplina en a...