Thought leadership

El 56% de los directivos busca generar impacto positivo en la sociedad

18/07/2025

La definición de un propósito que vincule los objetivos de negocio con un impacto social, ético y medioambiental positivo es considerada la tendencia más relevante en gestión de intangibles en el entorno empresarial. Así lo afirma Approaching the Future 2019: Tendencias en Reputación y Gestión de Intangibles, informe de referencia elaborado por cuarto año consecutivo por Corporate Excellence – Centre for Reputation Leadership junto a CANVAS Estrategias Sostenibles, que se presentó el 9 de abril en CaixaForum Madrid. En 2019 se han identificado 15 tendencias clave que los encuestados puntúan de acuerdo con su nivel de relevancia. La tendencia más relevante para los directivos y profesi...

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Las acciones del CEO impactan un 35,9% en la reputación de la compañía

Published by Unai Admin

18/07/2025

Las acciones del CEO impactan un 35,9% en la reputación de la compañía

Ayer, 28 de marzo, se celebró en Madrid el evento «La Voz del CEO en la reputación corporativa», organizado por Reputation Institute, Thinking Heads y Corporate Excellence-Centre for reputation Leadership. El encuentro ha estado dirigido a los líderes de nuestro país interesados en aumentar su visibilidad y fortalecer su posicionamiento corporativo. Durante la mañana, Enrique Johnson, Senior VP Country Leader Spain&Latam de Reputation Institute, ha presentado el estudio CEO REPTRAK® SPAIN 2019 que, entre otros, revela datos sobre cómo influye la reputación del CEO en los resultados de la empresa desde la perspectiva global y española. El informe CEO Reptrak® se ha realizado con 28.000 valoraciones de paí...

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Un año más construyendo empresas excelentes

Published by Unai Admin

18/07/2025

Madrid, 2 de diciembre. El pasado miércoles 30 de diciembre tuvo lugar el encuentro anual de todas las empresas que forman parte de Corporate Excellence para repasar los logros alcanzados en 2016 y marcar la hoja de ruta que seguirán en el 2017 para seguir avanzando hacia la excelencia. También se invitó a referentes en el ámbito de intangibles, como Christophe Guibeleguiet, co CEO de GlobeScan, o Juan de los Ángeles, director de contenidos y presidente de C4E Communication for Effectiveness, para debatir sobre las últimas tendencias. Raquel Blázquez, coach y fundadora de Haz Que Pase, contribuyó a crear un ambiente participativo muy enriquecedor, tanto para las empresas miembro de Corporate Excellence como para la Fundaci&oac...

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Corporate Excellence presents the last book of its library: The Reputation Risk Handbook

Published by Unai Admin

18/07/2025

Madrid, November 7. Last Thursday, at the IE Business School, Corporate Excellence presented the last book of its library,The Reputation Risk Handbook, the Spanish adaptation of the work of Andrea Bonime-Blanc, one of the greatest international models in strategic risk management and corporate governance. This is the fourth title of the Corporate Excellence Library and the first of its imprint, now that the foundation just made a debut as independent publisher. The Corporate Excellence Library collects the most relevant works about integrated asset management and key intangible resources, like reputation, brand, communication, sustainability and public affairs. Up to now, Corporate Excellence has published three reference works in their fields of knowledge: The Alignment Fa...

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Nace el Research Centre of Governance, Sustainability and Reputation

Published by Unai Admin

18/07/2025

Madrid, 12 de abril. Corporate Excellence en colaboración con IE Business School ha creado el Research Centre of Governance, Sustainability and Reputation, un centro de investigación que tiene por objetivo promover la colaboración académica y profesional en el campo de la investigación, análisis, y formación sobre la relación y el impacto del Buen Gobierno Corporativo y la Sostenibilidad en la Reputación Corporativa y los Riesgos Reputacionales. Para impulsar el conocimiento y estudio en estas materia, el Centro celebrará jornadas, seminarios, talleres y conferencias con el objetivo de compartir con la comunidad empresarial y científica nuevas herramientas de gestión, modelos y métricas. Adem&aacut...

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Corporate Excellence and Llorente & Cuenca Present The Analysis of Online Comments

Published by Unai Admin

18/07/2025

Corporate Excellence and Llorente & Cuenca Present The Analysis of Online Comments

The pilot issue of The Analysis of Online Comments (BEO) designed for analysing comments about organisations made on the web and estimating their impact on corporate reputation is the fruit of cooperation between Corporate Excellence – Centre for Reputation Leadership and R+D Llorente & Cuenca, The Centre for Ideas, Analysis and Trends at Llorente & Cuenca. The study identifies the main opportunities and reputational risk areas for a company, sector, dimension, stakeholder or online platform. More specifically, it sets forth results of an analysis of 32,000 URLs, 15,200 references, 41 brands and 11 sectors at such online platforms as the real-time network Twitter, social network Facebook, multimedia network Youtube and hypertextual network Google. The Analys...

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Management of Reputational Risks: from Prevention to Creating Value

Published by Unai Admin

18/07/2025

Management of Reputational Risks: from Prevention to Creating Value

In the current environment, management of business risks became a strategic issue for all companies. Today most of the organisations are incorporating reputational risks in their Enterprise Risk Management Systems (ERM). 30 experts from Spain’s largest companies were convened by Corporate Excellence for an in-depth discussion of this topic. Speakers of this high-profile event included Tomás Garicano, lecturer at the IE Business School and the Director of IE’s Corporate Governance Centre, Helena Redondo, Partner for Sustainability at Deloitte, and Alberto Andreu, Chief Reputation & Sustainability Officer of Telefónica. All speakers emphasised the importance of incorporating reputational risks in the risk systems and the need to view them as an opportunity for ...

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In-depth Discussion on Reputational Risk Management held by the Corporate Executive Board

Published by Unai Admin

18/07/2025

In-depth Discussion on Reputational Risk Management held by the Corporate Executive Board

During the meeting, Anthony Parslow, Executive Director for Corporate Strategy and Global Development of the Corporate Executive Board (CEB), reviewed best corporate practices available today in the area of managing reputational risks in the environment where stakeholders play a decisive role. Participants of the workshop had an opportunity to analyse how reputational risks can be integrated into the corporate risk management strategy. As was rightfully noted by the Corporate Executive Board, all risks have a potential impact on the reputation. That’s why managers responsible for management of intangibles need to identify and face those risks that can be defined as purely reputational, while management of operational, financial and other risks should be left to directors of respecti...

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