Corporate Excelence. Centre for Reputation Leadership
Leading by reputation
Commitments, leadership and management systems as key elements for managing stakeholder relations
30 experts from the business and academic communities discussed the problems of aligning the interests of internal and external stakeholders
One of the most important changes that companies are facing at the moment is acknowledging the fact that the control of power shifted to stakeholders. This is how the situation is understood by around 50 experts with academic and business profiles who took part in the meeting titled
REPUTATION Trust is key for building the reputation
Such values as “treating the employees well”, “placing customers ahead of profits” or “offering high quality products or services” are at the forefront when it comes to building trust.
METRICS Scorecards in the 21st Century: How to Integrate Non-Financial Indicators
Global and regional perspectives as well as the real-time data are the features that have to characterise a balanced scorecard in the 21st century
Knowledge Center
BRAND How to restore Spain’s Brand Corporate Excellence
Can Spain benefit from the strong position of successful Spanish companies abroad by reinforcing and launching its own brand during the crisis...
BRAND Restoring the value of Spain’s Brand Corporate Excellence
It is possible to define a country’s development level as a function of the success (or lack thereof) of its brands. The stronger national bra...
BRAND Sprint Nextel: Brand, Reputation and Corporate Culture Corporate Excellence
During a merger process, where the conflict of corporate cultures may threaten the continuity of the new company, Sprint Nextel aims to involv...
COMMUNICATION From Director for Communications to Chief Reputation Officer Ana Casado I Alfonso Méndiz I José Ignacio Peláez
In the environment of scarce opportunities for differentiating a product and the globalization of the markets, the increasing role of telecomm...
REPUTATION FedEx: Trust as a Value Corporate Excellence
Reputation management in Federal Express (FedEx) is based on the objective to transmit the corporate culture from within the company to the wo...
PUBLIC AFFAIRS Novartis: Social Activity and Management of CSR Foundations Corporate Excellence
What is key for making social activity an important element in developing a CSR policy? How can these policies be aligned with business object...
PUBLIC AFFAIRS La Fageda: A Case of a Social Project Corporate Excellence
Spanish producer of dairy products La Fageda has for 30 years employed people with mental disabilities and has made a real difference on its l...
