Approaching the Future - Ecosistema de conocimiento de Corporate Excellence
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Reputation and Intangible Trends. Approaching The Future is an annual report developed by Corporate Excellence - Centre for Reputation Leadership in collaboration with CANVAS Estrategias Sostenibles, and Global Alliance for Public Relations and Communication Management as worldwide partner. 

Throughout its sixth editions, the report analyses the biggest trends defining the present and future of intangible asset management, with particular focus on reputation, brand, sustainability, ethics, and transparency. 



Research Partners:


Worldwide partner:



Collaborating entities:

APC I ARPPR I Asociación de Marketing I BLab I Cátedra Pizzolante I CECORP I ConsejoPR I DCH I Dircom España I Dircom Panamá I DIRSE I FMRE I FOCCO I Foretica IFundación más Humano I IPRN I KPMG I Marcas con Valores I Master en Reputación Corporativa (UNAV) I Pizzolante I PRORP I Reputation Lab I Villafañe I WAS I WCA I Weber Shandwick

Latest resources

Approaching the Future 2022: Trends in Reputation and Intangible Asset Management

Full report Approaching the Future 2022. Trends in reputation and management of intangiblesThis is t ...

Executive Summary. Approaching the Future 2022

This document summarizes the key ideas of the report Approaching The Future 2022. Trends in Reputati ...

Teaser. Approaching the Future 2022

Teaser video that highlights the most relevant trends in the current Approaching the Future 2022 ran ...

Trend Map. Approaching The Future 2022

Infographic that summarizes the trends map in reputation and intangibles presented by the Approachin ...

Top Key Findings. Approaching the Future 2022

This document visually synthesizes the key findings from Approaching The Future 2022, an annual repo ...
PREVIOUS EDITIONS
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ATF 2022

Latest trends of the present and future business

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ATF 2021

Previous trends in reputation and intangible management

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ATF 2020

Business trends after the Covid-19 crisis

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ATF 2019

Check the trends that marked business management in 2019

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ATF 2018

All the keys that define the reputation, communication and brand since 2018

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ATF 2017

Report that defined the present and future of intangibles in 2017

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The latest trends on reputation and intangible assets management!

Don't miss out Approaching the Future 2022