Approaching the future - Ecosistema de conocimiento de Corporate Excellence

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APPROACHING THE FUTURE

Trends in reputation and intangible assets management

Approaching The Future. Trends in reputation
and intangible assets management (ATF) is an annual report developed by Corporate Excellence - Centre for Reputation Leadership in collaboration with CANVAS Estrategias Sostenibles, and Global Alliance for Public Relations and Communication Management as worldwide partner.

Throughout its sixth editions, the report analyses the biggest trends defining the present and future of intangible asset management, with particular focus on reputation, brand, sustainability, ethics, and transparency.

NEW REPORT!

Approaching The Future 2021

trends marking the present and future of organisations:

Macrotrends
Trends driving reputation and brand
Trends driving sustainability
Trends driving ethics and transparency

How did we obtained the results?

With investigacion based on:

Interview with experts
professional opinions
advanced analysis
artificial intelligence

15 Key Trends

Adapting to the context of COVID-19
Digitalisation
New Communication models
Corporate purpose
Managing reputation and reputational risk
Cybersecurity
New ways of working

Diversity and inclusion
Climate change & the green economy
Responsible leadership
The 2030 Agenda
Corporate governance
Brand activism
Sustainable investment
Non-financial reporting

Research Partners:

Worldwide partner:

Collaborating entities:

Aberje I APC I Asociación de Marketing I BLab I Cátedra Pizzolante I CECORP I ConsejoPR I DCH I Dircom España I Dircom Panamá I DIRSE I FMRE I FOCCO I Fundación más Humano I PRORP I Master en Reputación Corporativa (UNAV)