Approaching The Future. Trends in reputation
and intangible assets management (ATF)
is an annual report developed by Corporate Excellence - Centre for Reputation Leadership in collaboration with CANVAS Estrategias Sostenibles, and Global Alliance for Public Relations and Communication Management as worldwide partner. 

Throughout its sixth editions, the report analyses the biggest trends defining the present and future of intangible asset management, with particular focus on reputation, brand, sustainability, ethics, and transparency. 



NEW REPORT!


Research Partners:


Worldwide partner:



Collaborating entities:

Aberje I APC I Asociación de Marketing I BLab I Cátedra Pizzolante I CECORP I ConsejoPR I DCH I Dircom España I Dircom Panamá I DIRSE I FMRE I FOCCO I Fundación más Humano I PRORP I Master en Reputación Corporativa (UNAV)



With the special participation of:

Perrine Bouhana

Managing Director de GlobeScan

Italo Pizzolante

Director de la Cátedra Pizzolante y Socio Fundador de Pizzolante

Oriol Iglesias

Profesor titular del dpto. de marketing ESADE

Andrea Bonime-Blanc

CEO y fundadora de GEC Risk Advisory


Farid Baddache

CEO de Ksapa

Aitor Jauregui

Responsable España, Portugal y Andorra, BlackRock

Silvina Bacigalupo

Presidenta de Transparencia Internacional

Gabriela González-Valdés

Subdirectora RREE y comunicación, Instituto de Auditores Internos de España

Our latest content

Reputación & Riesgo Reputacional

Estudios & Informes

Approaching the Future 2021: Trends in reputation and management of intangibles

may 2021
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Executive Summary: Approaching the Future 2021

Reputación & Riesgo Reputacional may 2021

Map of Trends: Approaching the Future 2021

Reputación & Riesgo Reputacional may 2021
Insights estratégicos

Map of Trends: Approaching the Future 2021

may 2021
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PREVIOUS EDITIONS
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ATF 2021

Latest trends of the present and future business

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ATF 2020

Business trends after the Covid-19 crisis

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ATF 2019

Check the trends that marked business management in 2019

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ATF 2018

All the keys that define the reputation, communication and brand since 2018

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ATF 2017

Report that defined the present and future of intangibles in 2017

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Discover all the materials