Approaching the Future - Ecosistema de conocimiento de Corporate Excellence
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Reputation and Intangible Trends. Approaching The Future is an annual report developed by Corporate Excellence - Centre for Reputation Leadership in collaboration with CANVAS Estrategias Sostenibles, and Global Alliance for Public Relations and Communication Management as worldwide partner. 

Throughout its sixth editions, the report analyses the biggest trends defining the present and future of intangible asset management, with particular focus on reputation, brand, sustainability, ethics, and transparency. 



Research Partners:


Worldwide partner:



Collaborating entities:

APC I ARPPR I Asociación de Marketing I BLab I Cátedra Pizzolante I CECORP I ConsejoPR I DCH I Dircom España I Dircom Panamá I DIRSE I FMRE I FOCCO I Foretica IFundación más Humano I IPRN I KPMG I Marcas con Valores I Master en Reputación Corporativa (UNAV) I Pizzolante I PRORP I Reputation Lab I Villafañe I WAS I WCA I Weber Shandwick

Latest resources

Approaching the Future 2021: Trends in reputation and management of intangibles

One year after the start of the pandemic, we published a new edition of Approaching the Future 2021: ...

Executive Summary: Approaching the Future 2021

This document summarizes the key ideas of the report Approaching The Future 2021 on trends in reputa ...

Top 15. Approaching the Future 2021: Trends in reputation and management of intangibles

This document visually synthesizes the 15 main learnings points from Approaching The Future 2021, an ...

Map of Trends: Approaching the Future 2021

One year after the start of the pandemic, we published a new edition of Approaching the Future 2021: ...

Presentation Video: Approaching The Future 2021

One year after the start of the pandemic, we published a new edition of Approaching the Future 2021: ...
PREVIOUS EDITIONS
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ATF 2021

Latest trends of the present and future business

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ATF 2020

Business trends after the Covid-19 crisis

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ATF 2019

Check the trends that marked business management in 2019

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ATF 2018

All the keys that define the reputation, communication and brand since 2018

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ATF 2017

Report that defined the present and future of intangibles in 2017

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Discover all the materials