1 february, 2019
Entrevistas
How to modernize an established brand to drive growth
The key to Wendy’s successful transformation? Staying true to the brand while using ...
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1 february, 2019
Entrevistas
How to modernize an established brand to drive growth
The key to Wendy’s successful transformation? Staying true to the brand while using ...
17 february, 2016
Entrevistas
Nicholas Ind (Kristiania University College in Oslo) explains to us the creation of strong brands
Interview with Nicholas Ind, lecturer, writer and consultant. He is author of twelve books ...
19 november, 2014
Entrevistas
Nigel Hollis (Millward Brown) talks about some of the main ideas of his book «Brand Premium»
Nigel Hollis, Chief Global Analyst at Millward Brown, presents some of the main ideas coll ...
5 november, 2014
Entrevistas
Nigel Hollis (Millward Brown) talks about Brand Management
Interview with Nigel Hollis, VP & Chief Global Analyst de Millward Brown and Corporate Exc ...
Video
3 september, 2013Terry Tyrrell (Brand Union) explain to us the key points of a Corporative Brand
Entrevistas3 september, 2013
Entrevistas
Terry Tyrrell (Brand Union) explain to us the key points of a Corporative Brand
Terry Tyrrell, Co-Founder The Brand Union, explain to us the key points of a Corporative B ...
22 december, 2012
Entrevistas
15 experts talk about Corporate Excellence
Fifteen international gurus in brand management, communication and corporate reputation, w ...
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