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Building Universities’ Reputation (BUR)

Published by Unai Admin

18/07/2025

Building Universities’ Reputation (BUR)


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The Biggest Companies in the World

Published by Unai Admin

18/07/2025

The Biggest Companies in the World

Since the COVID-19 crash, global equity markets have seen a strong recovery. The 100 biggest companies in the world were worth a record-breaking $31.7 trillion as of March 31 2021, up 48% year-over-year. As a point of comparison, the combined GDP of the U.S. and China was $35.7 trillion in 2020. In today’s graphic, we use PwC data to show the world’s biggest businesses by market capitalization, as well as the countries and sectors they are from. The Top 100, Ranked PwC ranked the largest publicly-traded companies by their market capitalization in U.S. dollars. It’s also worth noting that sector classification is based on the FTSE Russell Industry Classification Benchmark, and a company’s location is based on where its headquarters are located. Here is the top 100 ranking of the biggest companies in the world, organized from the biggest to the smallest. Search: Rank Company name Location Sector Market Capitalization 1 APPLE INC United States Technology $2.1T 2 SAUDI ARAMCO Saudi Arabia Energy $1.9T 3 MICROSOFT CORP United States Technology $1.8T 4 AMAZON.COM INC United States Consumer Discretionary $1.6T 5 ALPHABET INC United States Technology $1.4T 6 FACEBOOK INC United States Technology $839B 7 TENCENT China Technology $753B 8 TESLA INC United States Consumer Discretionary $641B 9 ALIBABA GRP China Consumer Discretionary $615B 10 BERKSHIRE HATHAWAY United States Financials $588B Showing 1 to 10 of 100 entries PreviousNext Note: Data as of March 31, 2021. Within the ranking, there was a wide disparity in value. Apple was worth over $2 trillion, more than 16 times that of Anheuser-Busch (AB InBev), which took the 100th spot at $128 billion. In total, 59 companies were headquartered in the United States, making up 65% of the top 100’s total market capitalization. China and its regions was the second most common location for company headquarters, with 14 companies on the list. Risers and Fallers What are some of the notable changes to the biggest companies in the world compared to last year’s ranking? Tesla’s market capitalization surged by an eye-watering 565%, temporarily making Elon Musk the richest person in the world. Food delivery platform Meituan and PayPal benefited from growing e-commerce popularity with their market capitalizations growing by 221% and 151% respectively. Tech companies TSMC and ASML Holdings were also among the top 10 risers, thanks to a shortage of semiconductor chips and growing demand. On the other end of the scale, Swiss companies Nestlé, Novartis, and Roche Holding were all among the bottom 10 companies by market capitalization growth. China Mobile was the only company to decline with a -12% change. The company was delisted from the New York Stock Exchange as a result of an executive order issued by former president Donald Trump, and recently announced its intention to list on the Shanghai Stock Exchange. A Sector View Across the 100 biggest companies in the world, some sectors had higher weightings. Sector Total Market Cap in Top 100 % of Top 100 Market Cap Number of Companies in Top 100 Technology $10.5T 33.0% 20 Consumer Discretionary $6.0T 18.9% 17 Financials $3.4T 10.8% 14 Health Care $3.3T 10.5% 16 Energy $2.7T 8.5% 5 Consumer Staples $2.0T 6.4% 9 Industrials $2.0T 6.4% 9 Telecommunications $1.3T 4.1% 7 Basic Materials #0.3T 1.0% 2 Utilities #0.1T 0.5% 1 Technology had the highest market capitalization and was also the most common sector, with Big Tech dominating the top 10. Companies in the consumer discretionary, financials, and health care sectors also had a strong representation in the ranking. Despite having only five companies on the list, the energy sector amounted to almost 10% of the top 100’s market capitalization, mostly due to Saudi Aramco’s whopping valuation. An Uncertain Recovery From near market lows on March 31, 2020, all sectors saw increases in their market capitalization. However, top 100 companies in some sectors outperformed their respective industry index, while others did not. Basic materials and industrials, both cyclical sectors, were high performers in the top 100 and outperformed their respective industry indexes. Technology companies also outperformed, and accounted for $255 billion or 31% of all shareholder distributions by the top 100, far more than any other sector. Apple alone spent $73 billion on share buybacks and $14 billion in dividends in the 2020 calendar year. On the other hand, the worst-performing sectors in the top 100 were health care, utilities, and energy. While the index performance for health care and utilities was also relatively poor, the wider energy sector performed fairly well. It’s perhaps not surprising that all sectors saw positive returns since their low levels in March 2020, buoyed by fiscal stimulus and central bank policies. As countries begin to reopen, will the value of the biggest companies in the world continue to climb? Ross, J. (june 10, 2021). The Biggest Companies in the World. Visual Capitalist. Recoverd from de: https://www.visualcapitalist.com/


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Rethinking Capitalism: The Power of Creative Destruction

Published by Unai Admin

18/07/2025

Rethinking Capitalism: The Power of Creative Destruction

Let’s face it: Capitalism has a bad reputation these days. While it is still seen as the “least awful” of alternatives, many accuse it of having led to exploding inequality, disastrous climate change and fractured societies. For some, these consequences are enough to advocate abandoning it altogether. In The Power of Creative Destruction, economists Philippe Aghion, Céline Antonin and Simon Bunel argue that abolishing capitalism is not the solution. Historically, a market economy has proved to be a formidable engine of prosperity, enabling societies to develop in ways that were unimaginable even two centuries ago. However, market forces cannot be given free rein. The state and civil society both have a role to play in guiding the forces of disruptive innovation that underpin growth. Creative destruction refers to the process by which innovations continually displace existing technologies and ways of doing things. New firms continually step up to the plate and new jobs replace obsoleted ones. In sum, the new destroys the old. This constant innovation is the driving force of capitalism and the catalyst of long-term growth. However, feats of innovation aren’t heaven-sent. They are achieved by entrepreneurs motivated by the prospect of dominating over a given market. The problem is that once they manage that, they often use their might to maintain the status quo and block the natural Darwinian process. The originator of the notion of creative destruction, Joseph Schumpeter (1883-1950), was pessimistic about the future of capitalism. He believed that powerful incumbents – think conglomerates – would eventually dominate every sector. By stifling competition, they would kill innovation and growth softly. On the strength of about 30 years of global research that yielded the body of theory and empirical evidence that Schumpeter lacked, Aghion and his co-authors are unquestionably more upbeat. Advocating a fighting optimism, their book shows there are ways to reward growth-creating innovators and, at the same time, prevent them from entrenching themselves. Revisiting the main enigmas of economic history History has left us with some enigmas about economic growth. Among them: Why did economic growth suddenly pick up from 1820, after being negligible for close to 2000 years? Why do some countries start to converge to the standards of living of developed countries but sputter mid-way? And why have technological revolutions so far not brought about the mass unemployment feared by the Luddites in 19th-century England and by John Maynard Keynes in 1930? The body of knowledge accumulated around creative destruction helps us solve all these enigmas and more, as shown by the following three vignettes. The 1820 starting point of growth: The world per capita GDP was the same in the year 1000 as in the year 1 CE. From there, the average rate of yearly growth barely reached one twentieth of 1 percent. But in 1820, in the United Kingdom and then in France, economic growth suddenly picked up, reaching about 0.5 percent per year for 50 years. Why? Because of the convergence of four factors: greater transfer of knowledge (e.g. the Encyclopaedists, the weakening of overprotective guilds), effective protection of property rights, healthy competition between European nations (inventors not welcome in one country could take their brilliance elsewhere) and the development of financial instruments that dynamised innovation and risk taking. The middle-income trap: Developing countries must implement investment-focused policies to catch up initially, but at some point, they must switch to innovation-promoting policies to compete within the world of developed economies. A crisis can help with that painful transition to a more Darwinian setting. If not, the nation’s growth stalls as the well-fed incumbents guard their turf and block new competition. Technology as the end of jobs: The fear that machines will destroy human jobs began long ago. When William Lee presented a stocking-knitting machine to Queen Elizabeth I in 1589 (in order to get a patent), she refused, declaring: “Consider what thy invention could do to my poor subjects. It would assuredly bring them ruin by depriving them of employment, thus making them beggars.” However, we now have data to show that the impact of automation on jobs is not only positive, but it also increases over time. A 1 percent increase in automation in a plant today increases employment by 0.25 percent after two years and by 0.4 percent after ten years. This effect holds even for unskilled manufacturing workers. Automation generates productivity gains that benefit employees, consumers (via lower prices) and firms (via increased sales). Questioning some common bits of wisdom Creative destruction also gives us a useful lens through which to assess policy prescriptions. For instance, some believe that taxation is the sole method of making growth more inclusive. Along the same line of thinking, some insist we should tax robots, especially since they will (allegedly) create mass unemployment. Others view a complete ban on growth as the best way to fight climate change. Aghion and his co-authors believe these policies are misguided and explain why in the book. Taxation is but one economic tool; it is just as important for the state to promote innovation to boost social mobility and raise standards of living. The focus should be on investing in education and science. More recently, the state has emerged as an investor in innovation. This is a smart move. Taxing robots, or any new technology for that matter, goes against innovation. The state should always preserve the free entry of goods and services in the market. Will some jobs be displaced in the process? Of course, and that is why creative destruction has an important caveat, or perhaps corollary: The state must insure employees against the potentially adverse consequences of job loss. Zero or negative growth is not the best response to climate change. Green innovation is. However, a laissez-faire economy doesn’t move spontaneously towards green innovation. On the contrary, polluting firms will naturally prefer to innovate in the same polluting technologies. So, the state must provide incentives to redirect innovation efforts. Several levers can achieve this: a carbon tax, subsidies for green innovation, technology transfers to developing countries and carbon tariffs to discourage pollution havens. Civil society also has an important role to play to persuade firms to pursue green technologies. Rethinking the future of capitalism Lastly, the creative destruction paradigm helps us rethink capitalism. The Covid crisis has revealed the pitfalls of capitalism, which turn out to be very different across countries. The United States has a great model of innovation, but its social model is broken. Europe (broadly) offers social welfare, but its innovation model is inadequate. The book explains how we should work towards a model of capitalism that combines the dynamism of the US innovation with the social protections afforded by a country like Denmark. Despite Schumpeter’s initial gloom, capitalism isn’t doomed. There are ways to overcome its apparent curse. But just like innovation isn’t heaven-sent, fixing capitalism will require coordinated action, based on a solid understanding of the determinants of economic growth and prosperity. States should pursue two types of policies simultaneously: protecting intellectual property rights on innovation on the one hand and safeguarding competition on the other. Merger and acquisition policies should also take into account the impact on innovation. The entry of smaller, potentially more innovative players, cannot be left to the good will (or distraction) of the incumbents. Optimal innovation policies will never please the firms that have already achieved market dominance. Proper separation of power, supported and enforced by a strong civil society, is required to ensure minimal collusion between behemoth firms and the executive power. Think of it as a “magic triangle” that includes the state, the market and civil society acting as a watchdog. Does fixing capitalism somehow involve getting rid of the 1%? The short answer is no. While innovation does help the top 1% get richer, it doesn’t impact the Gini coefficient (an index of wealth inequality within a nation). This is because innovation lifts society as a whole through promoting social mobility. This contrasts with lobbying, which also helps the rich get richer, but does nothing for innovation on top of increasing the Gini coefficient. In sum, society can reward innovators, but should never leave them in charge of policymaking. As the engine of prosperity, creative destruction can generate a growth that is sustained, inclusive and green. Innovation is indispensable to growth, and capitalism is indispensable for innovation, but it needs to be regulated. Philippe Aghion is a Professor of Economics at INSEAD. He is also a Professor at the College de France, a visiting professor at the London School of Economics and a fellow of the Econometric Society and of the American Academy of Arts and Sciences. Aghion, P. (June 14, 2021). Rethinking Capitalism: The Power of Creative Destruction. INSEAD Knowledge. Recovered from: https://knowledge.insead.edu


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Proposed climate law divides France

Published by Unai Admin

18/07/2025

Proposed climate law divides France

Less meat in French cafeterias. Bans on short-distance flights. Gas heaters on cafe terraces would be outlawed. As President Emmanuel Macron moves to make France a global champion in the fight against climate change, a wide-ranging environmental bill passed by the French National Assembly this month promises to change the way the French live, work and consume. It would require more vegetarian meals at state-funded canteens, block expansion of France's airports and curb wasteful plastics packaging. Polluters could be found guilty of "ecocide," anew offense carrying jail terms of up to 10 years for destroying the environment. If Mr. Macron gets his way, the fight against climate change would even be enshrined in the French constitution through a referendum. But those lofty ambitions are running into a barrage of resistance. Environmentalists and_ politicians from France's Green party, rather than backing the legislation, have accused Mr. Macron's government of watering down ambitious measures and putting corporate interests above tough proposals by a 150-person "citizens climate panel," which Mr. Macron himself convened last year to address climate concerns. France's influential business federations have joined forces to push back against what they view as overregulation and job-killing populism that could threaten their ability to recover from the economic blow of the Covid-19 pandemic. The bill now moves to the Senate where, if approved, it would go to a joint parliamentary commission for final approval. If the commission fails to come to an agreement, the National Assembly, which is controlled by Mr. Macron's party, will have the final say. Mr. Macron's signature is not necessary for the bill to become law. The clash comes at a delicate time for Mr. Macron, who is facing re-election next year against an array of challengers. He prides himself as a leader on climate issues and wants the legislation to bolster his credentials. "We must find a smooth transition to a low-carbon economy," he said shortly after taking office. "Let's face it: There is no Planet B." But the sharp divide could destabilize one of his major campaign platforms before the voting even starts. On a recent Sunday in cities throughout France, tens of thousands of climate activists took to the streets to denounce the legislation. They issued a warning that was also an insult: The bill had been so diluted that France would be unable to meet its commitments to the Paris climate agreement, the 2015 international accord signed in its own capital to avert a climate catastrophe. Extinction Rebellion activists in Paris chained themselves to gates of the National Assembly and lit smoke bombs that poured out a thick red fog. Camille Etienne, 22, a leading figure among climate change demonstrators, said in an interview that the bill would amount to a "greenwashing" operation. Mr. Macron has sought to burnish his image as a champion of the Paris accord ever since former President Donald J. Trump withdrew the United States from the agreement in 2017. The same day, a defiant Mr. Macron rebuked the American president, riffing off Mr. Trump's campaign slogan as he declared from the Elysée Palace that he wanted to "make the planet great again." Since then, European countries have enacted laws to cut greenhouse gas emissions at least 40 percent by 2030 compared to 1990 levels. The European Union agreed to anew 55 percent reduction target in December. Environmental concerns have gained traction in France as the climate crisis becomes more pressing. Cafe terraces (warmed by outdoor heaters) and holiday skating rinks (chilled to create ice in above-freezing temperatures) have prompted consciousness-raising. Elite university students are demanding climate change curriculums, and local mayors have defied the national government in banning some pesticides. Mr. Macron last fall sought to make the transition to a greener economy a cornerstone of a 100 billion euro, or $122 billion, "Relaunch France" stimulus package to reverse the pandemic-induced recession. With the climate becoming a major election theme, he faces fresh pressure as France's main Green party rises on the political stage, mirroring a wider rise of environmental parties around Europe. Even Marine Le Pen, the leader of the far-right National Rally and Mr. Macron's chief rival for the presidency, has embraced her own brand of downto-earth environmentalism. But Mr. Macron has had to walk a tightrope between addressing climate change and economic insecurity since the Yellow Vest movement exploded across France in late 2018, Those violent protests began as a grass-roots rebel lion among working class people after the government raised taxes on gasoline and diesel to fight global warming. Mr. Macron attempted to defuse the anger by setting up a panel of randomly selected people from across France to formulate proposals, with the help of experts, for ambitious climate legislation balanced with economic fairness. The climate bill, which now heads to the Senate, whichis dominated by opposition conservatives, for debate in June, stems largely from those proposals. It prohibits domestic flights for journeys that can be made by train in less than 2.5 hours (unless they connect to an international flight). Outdoor gas heaters used to warm cafe patrons would be banned beginning next April. Supermarkets will have to reduce wasteful plastics packaging, while clothing and other goods would carry an "ecoscore" of their environmental impact. Landlords won't be allowed to rent poorly insulated properties, and advertising for fossil fuel energy, like gasoline, would be phased out. Business groups have zeroed in on certain measures that they say amount to costly overregulation. They have also cast doubt on the wisdom of having citi zens propose climate change policy. The main employers lobby, the Movement of the Enterprises of France, or Medef, which represents large corporations, went through the citizens' group's proposals line by line, highlighting those considered to be the harshest and recommending softened versions of the text, according to Journal du Dimanche, a weekly newspaper. Medef was especially opposed to making "ecocide," - defined as deliberate and lasting pollution - a crime. Geoffroy Roux de Bézieux, Medef's president, told a Senate panel that his members worried that it would stigmatize business and penalize economic activity. He said lawmakers, not random citizens, should write laws. Tougher rules could also hobble companies weakened by the pandemic, Francois Asselin, president of the Confederation of Small and Medium-Sized Enterprises, told the panel. "So be careful not to bring them to their knees with too restrictive measures," he said. BASE, a German multinational chemical company and a major producer of pesticides with operations in France, was more blunt. In a post on its website, it singled out recommendations by the citizens panel to reduce pesticides and fertilizer in agriculture, saying they "reflect a profound ignorance of reality." "In seeking to re-energize democracy,' BASF added, referring to the citizens' proposals, "aren't we running the risk of weakening our democratic institutions and fueling populism?" The criticism may be having an impact. In the legislation passed by the National Assembly, "ecocide" was changed from being labeled a crime, as proposed by the citizens' panel, to a civil offense. It could still result in jail time. The proposal to ban short-haul flights originally barred trips that could be covered by a four-hour train trip. After airlines and airports objected, the rule was scaled back to cover only flights that could be replaced by a rail trip of 2.5 hours - achange that barred only eight routes. A measure that would have made it more difficult to pave over empty fields and lots for Amazon-style warehouses now exempts e-commerce companies. The climate bill in its current form will make it nearly impossible for France to fulfill its Paris accord pledges by 2030, the High Council on Climate, an independent body, warned in arecent report. Inresponse, the government said that the modified measures, combined with other climate change regulations passed since 2017, would allow it to meet the goals. But another independent study commissioned by the government, by the Boston Consulting Group, concluded that France would fall short even in the best-case scenario. And this month, the French Senate replaced language that would have the constitution "guarantee" the fight against climate change with wording stating that France would "protect" the climate. Daniel Boy, a political scientist at Sciences Po university in Paris, said that environmentalism "was not really part of Macron's DNA." But he added that Mr. Macron had favored a "pragmatic ecology" made of small steps and concrete measures, reflecting a liberal electorate sensitive to economic interests, and had opposed "a more radical ecology" with wide-ranging changes. That cautious approach is what has drawn the ire of many climate activists - and pulled protesters back into the streets. Ms. Etienne, the activist, said the climate bill in its current form amounted to a "betrayal" of the citizens' convention's proposals and a wasted opportunity for Mr. Macron. "They had the science, the people, the political moment,' she said. "To deliberately lack the will and fall for industry lobbies now - I can't think of any other word than betrayal." Alderman, L. (May 22, 2021). Proposed climate law divides France. The New York Times. pp. 7


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A new roadmap for the future Global PR & Communication Model 2021 goes mainstream across the world.

Published by Unai Admin

18/07/2025

A new roadmap for the future Global PR & Communication Model 2021 goes mainstream across the world.

A new roadmap for the future Global PR & Communication Model 2021 goes mainstream across the world.

After over two years of intense research led by Dr. Ángel Alloza and Dr. Clara Fontán at Corporate Excellence, Centre for Reputation Leadership (Spain), the model was created with the collaborative and participatory contributions of a network of 1,400 professionals in 47 countries, this consensus-based approach makes it possible for the model to have worldwide and cross-cultural validity. Since it was released, it has received widespread global critical acclaim.The model defines the roadmap and building blocks of the PR and Communications functions that contribute to the creation of differentiation, reputation, trust and social legitimacy for organisations. The model consolidates the Stockholm Accords and the Melbourne Mandate, and also integrates the Global Alliance Capability FrameworkTo date, the model has been shared and presented to over 35,000 public relations and communication practitioners, academics, CEO’s and students across the world including Argentina, Australia, Belgium, Brazil, Canada, Chile, China, Colombia, Ecuador, Guatemala, France, Germany, India, Indonesia, Ireland, Italy, Kenya, Malaysia, New Zealand, Mexico, Nigeria, Philippines, Peru, Poland, Portugal, Rumania, Singapore, South Africa, Spain, Thailand, the UK, and the USA.All the contents of the model are Open access: More than 1.000 downloads of the Full Report More than 2,200 views of the full video. 300 views of the videos on “Ethics the cornerstone of the model” and “Putting the model into practice” 4 000 visits to the site https://www.prcommsmodel.com/The Model is being translated into 11 different languages with the collaborative support of GA´s network and will be available: Bahasa Indonesian, Italian, Japanese, Korean, Chinese/Mandarin, Polish, Romanian, Spanish, Tagalog, Thai, and Turkish.If your organisation would like to host a free private members only presentation by Dr. Ángel Alloza and Dr. Clara Fontán, please contact them: info@corporateexcellence.org or CAO Mateus Furlanetto cao@globalalliancepr.org.More information about the GPRCM: https://www.prcommsmodel.com


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Corporate Excellence participates in the Global Alliance´s Education & Training Month

Published by Unai Admin

18/07/2025

Corporate Excellence participates in the Global Alliance´s Education & Training Month

Corporate Excellence participates in the Global Alliance´s Education & Training Month

The Global Alliance for Public Relations and Communications Management, in coordination with the ASEAN PR Network, has developed throughout April 2021 "Education & Training Month", as part of a continuous effort to boost the work of PR & Comms professionals around the world, especially during the challenging times' post-Covid. Corporate Excellence Centre for Reputation Leadership is part of the GA and is represented by Ángel Alloza, member of the Board of Directors and Research Director as well as member of the Academic Council of the GA. As a member, has actively participated in the initiative through content in different formats, addressing the importance of ethics as a cornerstone of the role of PR & Comms professionals, as well as a webinar that delves into the 2021 Global PR & Communications Model, developed together with the Global Alliance, and its implementation so that the management of professionals contributes value to organisations. You can find all the resources here: Webinar: Ethics as the Cornerstone of the PR & Comm Role Webinar: Putting the 2021 Global PR & Communication Model Into Practice Column: Ethics as the Cornerstone of the PR & Comm Role In addition, the Global Alliance has made available to all professionals a free extended programme with more than 60 sessions given by PR and communication experts from around the world, which you can find on its website. Further information about the Global PR & Communication Model: www.prcommsmodel.com


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The promoters of the new communication model offer exclusive express sessions to members of the Global Alliance associations

Published by Unai Admin

18/07/2025

The promoters of the new communication model offer exclusive express sessions to members of the Global Alliance associations

The promoters of the new communication model offer exclusive express sessions to members of the Global Alliance associations

Are you a member of The Global Alliance for Public Relations and Communication Management association? The creators of the new global communication model offer an Express Live Session about the 2021 Global PR and Communication Model. Global Alliance, in collaboration with Corporate Excellence - Center for Reputation Leadership, developed a model that defines the roadmap and the building blocks of the PR and Communication functions, to promote its contribution to the creation of differentiation, reputation, trust, and social legitimacy of organizations. This model has been built with the collaborative and participatory effort of a network of 1,400 professionals from 46 countries in 5 different regions, through research based on global consensus on the present and future of the role and value of public relations and communication management. After the process of research, analysis, definition, and presentation with international participation, the developers of the model are trying to give back to its of the members of the Global Alliance by offering them exclusive express sessions on the bases and benefits of the model. With this, they aspire that organizations and professionals worldwide are capable of improving the business decision-making process, promoting a real and authentic connection with their stakeholders, and promoting differential leadership in the future post-COVID-world. Global Alliance has offered, with great success, Express Live Sessions for all the regional councils of the international association: Africa, Europe, North America, Latin America, Asia Pacific and India & Middle East. We want to invite you to organize this Express Live Session webinar for your professional community, as one of the benefits for being a GA member. Topic: Express Live Session about the 2021 Global PR & Communication Model + Q&A session. Duration: 30 minutes Date: To be confirmed with each GA local member Platform: Zoom: It will be hosted by Corporate Excellence – Centre for Reputation Leadership Agenda: Welcome & Introduction Video about the Global PR & Comms Model (12 minutes) Q&A session Speakers:​ ​​Dr. Ángel Alloza Academic & Research Director, Global Alliance & Director of "The Global PR & Communication Model 2021" CEO, Corporate Excellence – Centre for Reputation Leadership Dr. Clara Fontán Director of Intelligence & Knowledge of Corporate Excellence – Centre for Reputation Leadership Member of the research team "The Global PR & Communication Model 2021" This offer is free as one of the benefits of being a member of Global Alliance. If your association is a member, now is your opportunity to take advantage and learn from the new communication and public affairs model. More information at prcommsmodel.com or by contacting us at info@corporateexcellence.org


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Global Alliance launches, The 2021 Global PR & Communication Model

Published by Unai Admin

18/07/2025

Global Alliance launches, The 2021 Global PR & Communication Model

Global Alliance launches, The 2021 Global PR & Communication Model

A new roadmap for enhancing the role of PR and Corporate Communication Structure the PR & Comm job around five strategic building blocks A practical guide for achieving the most relevant outcomes for operating in every market in the 21st century: differentiation, reputation, trust with stakeholders. With the collaborative and participatory efforts of a network of 1,400 professionals on 5 different regions Global Alliance for Public Relations and Communication Management and Corporate Excellence – Centre for Reputation Leadership has unveiled today The Global PR and Communication Model, a new way to guide the job or PR and Communication professionals all over the world.The Model is structured around five strategic Building Blocks that generate and protect value in today’s world: corporate purpose, brand and corporate culture, reputation and reputational risks, communications and connected intelligence and intangible asset metrics. These Building Blocks enable organizations to achieve the differentiation, engagement, advocacy, trust and social legitimacy that they now require in order to maintain their license to operate.“With the collaborative and participatory efforts of a network of 1,400 professionals on five different regions, this has been a global consensus-based research on the present and future of the role and value of public relations and communications management. The core of our professions strength is our ability to build relationships, that connect us everywhere around the world” said Justin Green, President of Global Alliance. “The world is in a period of complete transformation because of the new intangible economy, and we needed a new direction by taking reputation and intangible assets as its focus” stated Ángel Alloza, CEO Corporate Excellence and Academic Research Director of Global Alliance. According to Alloza, who led the project, the research and the report, together with Clara Fontán and the great team at Corporate Excellence, “the Model emerges as a practical roadmap to help organisations and professionals achieve their most important and relevant outcomes for operating in every market in the 21st century: to achieve lasting differentiation, build a solid reputation, and consolidate trust with stakeholders, which means at the end of the day broadening your licence to operate”.“Developing this model, which is an evolution of the Melbourne Mandate, the Global Alliance is serving its mission: to create global standards to elevate our profession”, stated José Manuel Velasco, Immediate Past Chair and leader of the steering committee of the project. “The Model looks at the future of our function providing strong reasons to deserve a position in the executive committee of any kind of organizations”, added.The Model also consolidates the Stockholm Accords (2010) and the Melbourne Mandate (2012) and integrates the Global Capability Framework developed in partnership with Huddersfield University in 2018.The Model aims to enable organisations and professionals worldwide to improve their leadership and business decision-making process while promoting a real and authentic connection with their stakeholders for the post-COVID-19 world.The project today unveiled has the support of LLYC, the leading PR company in Spain and Latin America. LLYC “strive to improve the world around us, firmly believing honest, intelligent, innovative and efficient communications foster confidence and understanding among people, companies and institutions—in other words, the foundations of economic and social progress. In this way, we contribute to solving many of the challenges of our times”. The full report and executive summary of the Global PR and Communication Model can be found here: https://www.prcommsmodel.com/Developed by Global Alliance in partnership with Corporate Excellence – Centre for Reputation Leadership, as knowledge partner, a leading research, knowledge and training non-profit organisation specialised in the management and measurement of intangible assets, and with the sponsor contribution of LLYC, a global communications and public affairs consulting firm, this model defines the roadmap and building blocks of the functions of PR and Communications that contributes to the creation of differentiation, reputation, trust and social legitimacy.


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The Global Alliance Public Relations and Communication Model Research survey goes live

Published by Unai Admin

18/07/2025

The Global Alliance Public Relations and Communication Model Research survey goes live

Global Alliance for Public Relations & Communication Management works across continents shaping the future of communication profession and helping practitioners to deal with the main challenges they face in their organizations and demonstrating the value and positive impact of communications and intangible assets. To further advance this goal, Global Alliance is developing, in collaboration with Corporate Excellence – Centre for Reputation Leadership, a leading research, knowledge and training center specialized in the management and measurement of intangible assets such as reputation, communications, brand, public relations, public affairs, social intelligence and corporate governance, a new roadmap for enhancing the role of PR and Corporate Communication and be agreed in a collaborative, deliberative and consensual process in a large-scale research project with GA members and other relevant professionals. We encourage you to participate in this survey as a powerful way of contributing to define together the future of our profession. In appreciation of your collaboration, we will share with you an executive summary of the report that will be launched at the World Public Relations Forum 2020, which will be celebrated in Auckland, New Zealand, on October 12 to 15. Please notice the survey will be available until April 30. To participate in this survey, please click on the link below: http://gacomsmodel.mystrikingly.com/


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