24 february, 2014
Alineamiento y cultura corporativa
FedEx: Trust as a Value and a Bridge Connecting People
Projecting corporate culture from within outwards lies at the heart of reputation manageme ...
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24 november, 2012
Alineamiento y cultura corporativa
The case of Tetra Pak: Placing reputation at the heart of business strategy
Many organisations include reputational management as part of their daily operations, inte ...
24 june, 2011
Alineamiento y cultura corporativa
Sprint Nextel: The management of the brand for the benefit of reputation and corporate culture
In a merger case, many companies find the continuity of the new company difficult due to t ...
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