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29 may, 2015
Marca
Top Managers’ Engagement as the Key Factor of Corporate Brand’s Success
Are top managers aware of the importance of corporate branding? Who is responsible for man ...
24 june, 2012
Marca
The Role of the Brand in Differentiating Companies in the New Economy of the 21st Century
Branding evolved from the focus on the visual design, logos, symbols, colours and fonts to ...
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