24 september, 2012

Overview of the Best Academic and Consulting Models Used for Evaluation of Brands

What are the best perspectives and aspects for analysing the most important intangible ass ...

21 september, 2012

Wolfang Boffo (Munich Re) explain to us what is the meaning of a reputational risk

Wolfang Boffo, Head of Client Management Munich Re, explain to us what is the meaning of a ...

29 july, 2012

The relation between perception and reality: evaluating reputation in offline and online media

Traditional and digital media present an ongoing challenge to companies, given that they c ...

8 january, 2011

Marta Carrió i Sala: Creating a New Multistakeholder Methodology for Measuring Corporate Reputation

The concept of corporate image has had critical influence in the evolution of methodologie ...