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closeWhat are the keys to make social work an important support in the development of Corporate Social Responsibility plans? In which manner do these policies align themselves with the activity and business of a company? How do we differentiate good social work from marketing with a cause or a collection of sponsorships?
Those who have been stating for some time, as part of the confusion that still persists around this matter, that CSR centers its objective on the management of risks and also opportunities in the social, economic, environmental and labor spheres of organizations, are right.
Document prepared by Corporate Excellence – Centre for Reputation Leadership with reference to, among other sources, the intervention of Antonio Argandona (Economics professor and holder of the ‘la Caixa’ chair in CSR and Corporate Governance at IESE) and Joan Josep Artells (Director General of the Health, Innovation and Society Foundation of Novartis Spain) during the sessions of the Executive Education Program “Making Social Responsibility Work: The Cornerstone of Sustainable Business” organized by the IESE Business School in Barcelona in July 2011.
