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Sustainability as a Driver for Brand Value Creation

Published by Unai Admin

18/07/2025

Sustainability as a Driver for Brand Value Creation

Sustainability as a Driver for Brand Value Creation

Workshop «Sustainability as a driver for brand value» held in March 2014 jointly Between-Us. Bodegas Torres Business Case is presented at the workshop as a best pratice. Bodegas Torres is a Spanish wine factory created in 1870 by two brothers, Jaime and Miguel Torres. Since 1870, five generations of the Torres family were able to make a place among the wine world. Bodegas Torres case tells how this small family business has introduced the sustainability perspective inside the business strategy and over time, it has turned into an empire, retaining its prestigious reputation and the exceptional quality of its products. Interview with Jan der Kaaij, Managing Partner Between-Us, at the Workshop "Sustainability as a Driver for Brand Value" held in March 2014. Jan der Kaaij explains us the importance of sustainability to engage and align stakeholders with the global strategy.

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08/10/2014

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David Alameda (Universidad Pontificia de Salamanca) nos habla del proyecto «Contextos discursivos en la formulación de los intangibles»

Published by Unai Admin

17/07/2025

David Alameda (Universidad Pontificia de Salamanca) nos habla del proyecto «Contextos discursivos en la formulación de los intangibles»






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