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Published by Unai Admin

18/07/2025

Approaching the Future 2023. Trends in Reputation and Intangible Asset Management is the eighth edition of this annual report, created by Corporate Excellence - Centre for Reputation Leadership in collaboration with CANVAS Sustainable Strategies and worldwide partner Global Alliance for Public Relations and Communication Management. This report aims to deepen business practices and drive innovation in reputation and intangible asset management. This study was developed using a methodology that combines qualitative and quantitative techniques to explore the key trends that are driving the corporate agenda.Professionals agree that the most relevant trends are related to the raison d’être of organisations and corporate values. This result reflects an increased awareness of th...

Published by Unai Admin

25/07/2025

Full report Approaching the Future 2022. Trends in reputation and management of intangiblesThis is the seventh consecutive edition of a study that has established itself as an essential tool for discovering the main global trends in reputation and management of intangibles.In this new edition we observe how, after the impact of the pandemic, organizations are redefining their priorities to respond to a reality in full transformation characterized by social and economic instability generated largely by the war in Ukraine, growing social inequality or the climate emergency.Faced with this uncertain and unstable reality, the answer seems clear: advance in the activation and implementation of the corporate purpose and in the promotion of responsible leadership. These are the two trends ...

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