PIZZOLANTE se une a Corporate Excellence – Centre for Reputation Leadership – como Consultora Supporter Published by Unai Admin 18/07/2025 Categories Marca Estrategia Corporate Excellence Propósito & Valores Noticias Reputación & Riesgos Reputacionales Tags consultora supporter iberoamerica pizzolante visibility 6 thumb_up_alt 0
Unimos esfuerzos con la Asociación de Marketing de España para impulsar la gestión de intangibles Published by Unai Admin 18/07/2025 Categories Marca Valoración de los intangibles Estrategia Consumidores Corporate Excellence Gobierno Corporativo Noticias Marketing Tags asociación de marketing de españa intangibles corporate excellence acuerdo descuentos biblioteca corporate excellence ecosistema de conocimiento formación reputation leadership academy mkt visibility 4 thumb_up_alt 0
Nace Brand Excellence, el nuevo programa ejecutivo de ESADE Business School y Corporate Excellence Published by Unai Admin 18/07/2025 Categories Alineamiento y cultura corporativa Marca Estrategia Indicadores no financieros Tags approaching the future stakeholders future visibility 1 thumb_up_alt 0
Corporate Excellence & LID Editorial set up corporate reputation management library Published by Unai Admin 18/07/2025 Corporate Excellence & LID Editorial set up corporate reputation management libraryMadrid, April 19, 2012. Spanish think tank Corporate Excellence - Centre for Reputation Leadership and publishing house LID Editorial have set up their new Corporate Excellence Library “to help firms and professionals create strong brands with good reputations, capable of competing in global markets”. The Corporate Excellence Library seeks to become a benchmark for Spanish-language publications on the management of key intangibles such as brand, reputation and corporate communication. Its publications will initially be distributed in Spain, Latin America and the USA, and will also be available in e-book format through the main online sales platforms. The first volume in the Library is to be Alinear para Ganar, which deals with managing influence and stakeholder groups. This is the Spanish-language version of The Alignment Factor by Cees van Riel, Professor of Corporate Communication at the Rotterdam School of Management and Vice-Chairman of the Reputation Institute. In the words of LID editor César Piernavieja, “this library is a clear example because from this very first volume it is to offer the world of business the tools that it needs to strengthen its operations and become more competitive in an uncertain environment”. Corporate Excellence - Centre for Reputation Leadership is a think tank supported by major global companies with the remit of professionalising corporate reputation management as a strategic resource for guiding and building up business value throughout the world. LID Editorial was founded by Marcelino Elosúa in 1993. It is currently one of the leading business and management publishing houses in the Spanish language, and has a strong presence in both Spain and Latin America. Categories Marca Estrategia Tags lid editorial biblioteca corporate excellence gestión de la reputación visibility 3 thumb_up_alt 0